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The IAB SA and PwC study measured 21.5% growth in 2023. Its historic benchmark offers a useful starting point for budget discussions—not a live estimate of today’s market.
Read storyGoogle said in April 2025 that it would not introduce a separate third-party cookie prompt in Chrome. That announcement did not remove the need for consent, measurement discipline or durable customer relationships.
Read storyThe IAB SA/PwC report describes paid search as a dominant advertising channel. For publishers and brands, scale brings opportunity—but also a reason to build direct audience relationships.
Read storyBefore comparing a campaign budget with an industry report, check the reporting period, revenue definition and methodology. South Africa’s IAB study shows why those details matter.
Read storyThe IAB’s South African advertising study highlights retailer sites as advertising platforms. The opportunity lies near the purchase, but not every attributed sale is an additional sale.
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